Fontes
Referências e créditos
Tudo o que este site deve a alguém: a evidência de cada afirmação, os seis estudos que sustentam a segunda pergunta, e a forma e as imagens.
Bibliografia
A
- AINSLIE, G. Specious reward: a behavioral theory of impulsiveness and impulse control. Psychological Bulletin, v. 82, n. 4, p. 463-496, 1975. DOI
- ALAYBEK, B. et al. All’s well that ends (and peaks) well? A meta-analysis of the peak-end rule and duration neglect. Organizational Behavior and Human Decision Processes, v. 170, art. 104149, 2022. DOI
- ALMEIDA, C. S. A técnica de análise de micro expressões faciais (METT II-Short) na avaliação da qualidade de jogos digitais. InfoDesign, v. 6, n. 3, p. 50-57, 2009. DOI
- ALMUSTANYIR, A. A global perspective of color vision deficiency: awareness, diagnosis, and lived experiences. Healthcare, v. 13, n. 16, art. 2031, 2025. DOI
- ALVAREZ, G. A.; CAVANAGH, P. Independent resources for attentional tracking in the left and right visual hemifields. Psychological Science, v. 16, n. 8, p. 637-643, 2005. DOI
- ANGIOLETTI, L.; CASSIOLI, F.; BALCONI, M. Neurophysiological correlates of user experience in smart home systems (SHSs). Frontiers in Psychology, v. 11, art. 411, 2020. DOI
- APICELLA, C. L. et al. Evolutionary origins of the endowment effect: evidence from hunter-gatherers. American Economic Review, v. 104, n. 6, p. 1793-1805, 2014. DOI
- ASCH, S. E. Studies of independence and conformity: I. A minority of one against a unanimous majority. Psychological Monographs: General and Applied, v. 70, n. 9, p. 1-70, 1956. DOI
- ATKINSON, R. C.; SHIFFRIN, R. M. Human memory: a proposed system and its control processes. In: SPENCE, K. W.; SPENCE, J. T. (org.). The psychology of learning and motivation, v. 2. New York: Academic Press, 1968. p. 89-195. DOI
B
- BADDELEY, A. Working memory: looking back and looking forward. Nature Reviews Neuroscience, v. 4, p. 829-839, 2003. DOI
- BARRETT, L. F. et al. Emotional expressions reconsidered: challenges to inferring emotion from human facial movements. Psychological Science in the Public Interest, v. 20, n. 1, p. 1-68, 2019. DOI
- BARTRA, O.; McGUIRE, J. T.; KABLE, J. W. The valuation system: a coordinate-based meta-analysis of BOLD fMRI experiments examining neural correlates of subjective value. NeuroImage, v. 76, p. 412-427, 2013. DOI
- BAUMEISTER, R. F. et al. Bad is stronger than good. Review of General Psychology, v. 5, n. 4, p. 323-370, 2001. DOI
- BEATTY, J. Task-evoked pupillary responses, processing load, and the structure of processing resources. Psychological Bulletin, v. 91, n. 2, p. 276-292, 1982. DOI
- BLOOM, P. Against empathy: the case for rational compassion. New York: Ecco, 2016. Fonte
- BOND, R.; SMITH, P. B. Culture and conformity: a meta-analysis of studies using Asch’s (1952b, 1956) line judgment task. Psychological Bulletin, v. 119, n. 1, p. 111-137, 1996. DOI
- BORNSTEIN, R. F. Exposure and affect: overview and meta-analysis of research, 1968-1987. Psychological Bulletin, v. 106, n. 2, p. 265-289, 1989. DOI
- BOUCSEIN, W. et al. Publication recommendations for electrodermal measurements. Psychophysiology, v. 49, n. 8, p. 1017-1034, 2012. DOI
- BRADLEY, M. M.; LANG, P. J. Measuring emotion: the self-assessment manikin and the semantic differential. Journal of Behavior Therapy and Experimental Psychiatry, v. 25, n. 1, p. 49-59, 1994. DOI
- BRAVO, P. E. et al. A study of the application of Fitts’ law to selected cerebral palsied adults. Perceptual and Motor Skills, v. 77, n. 3, p. 1107-1117, 1993. DOI
- BREHM, J. W. Postdecision changes in the desirability of alternatives. Journal of Abnormal and Social Psychology, v. 52, n. 3, p. 384-389, 1956. DOI
- BROCKMOLE, J. R.; LOGIE, R. H. Age-related change in visual working memory: a study of 55,753 participants aged 8-75. Frontiers in Psychology, v. 4, art. 12, 2013. DOI
- BROUWER, A.-M. et al. Using neurophysiological signals that reflect cognitive or affective state: six recommendations to avoid common pitfalls. Frontiers in Neuroscience, v. 9, art. 136, 2015. DOI
- BUZSÁKI, G.; MOSER, E. I. Memory, navigation and theta rhythm in the hippocampal-entorhinal system. Nature Neuroscience, v. 16, p. 130-138, 2013. DOI
C
- CACIOPPO, J. T. et al. Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions. Journal of Personality and Social Psychology, v. 50, n. 2, p. 260-268, 1986. DOI
- CARVALHO, L. S.; MEIER, S.; WANG, S. W. Poverty and economic decision-making: evidence from changes in financial resources at payday. American Economic Review, v. 106, n. 2, p. 260-284, 2016. DOI
- CHABRIS, C.; SIMONS, D. The invisible gorilla: and other ways our intuitions deceive us. New York: Crown, 2010. Fonte
- CHEN, M. K. The effect of language on economic behavior: evidence from savings rates, health behaviors, and retirement assets. American Economic Review, v. 103, n. 2, p. 690-731, 2013. DOI
- CHERRY, E. C. Some experiments on the recognition of speech, with one and with two ears. The Journal of the Acoustical Society of America, v. 25, n. 5, p. 975-979, 1953. DOI
- CHOI, I.; NISBETT, R. E.; NORENZAYAN, A. Causal attribution across cultures: variation and universality. Psychological Bulletin, v. 125, n. 1, p. 47-63, 1999. DOI
- CIALDINI, R. Influence: science and practice. 4. ed. Boston: Allyn & Bacon, 2001. Fonte
- CONDE-VALVERDE, M. et al. Neanderthals and Homo sapiens had similar auditory and speech capacities. Nature Ecology & Evolution, v. 5, p. 609-615, 2021. DOI
- CORBETTA, M.; SHULMAN, G. L. Control of goal-directed and stimulus-driven attention in the brain. Nature Reviews Neuroscience, v. 3, n. 3, p. 201-215, 2002. DOI
- COSTANZA-CHOCK, S. Design justice: community-led practices to build the worlds we need. Cambridge: MIT Press, 2020. DOI
- COURSE REPORT. Bootcamp directory. Disponível em: https://www.coursereport.com/. Acesso em: 3 ago. 2026. Fonte
- COWAN, N. The magical number 4 in short-term memory. Behavioral and Brain Sciences, v. 24, n. 1, p. 87-114, 2001. DOI
- CSIKSZENTMIHALYI, M. Flow: the psychology of optimal experience. New York: Harper & Row, 1990. Fonte
- CSIKSZENTMIHALYI, M.; LARSON, R. Validity and reliability of the experience-sampling method. The Journal of Nervous and Mental Disease, v. 175, n. 9, p. 526-536, 1987. DOI
D
- DAMÁSIO, A. Descartes’ error: emotion, reason and the human brain. New York: Putnam, 1994. Fonte
- DANIELS, G. S. The "average man"? Wright Air Development Center, 1952. (Technical Note WCRD 53-7). O estudo antropométrico que mostrou não existir piloto médio, e que trocou a cabine de medida fixa pelo assento ajustável. DOI
- DAYAN, E.; BAR-HILLEL, M. Nudge to nobesity II: menu positions influence food orders. Judgment and Decision Making, v. 6, n. 4, p. 333-342, 2011. DOI
- DOHERTY, W. J.; THADANI, A. J. The economic value of rapid response time. IBM, 1982. (IBM Technical Report GE20-0752-0.) Fonte
- DUNBAR, R. The social brain hypothesis. Evolutionary Anthropology, v. 6, n. 5, p. 178-190, 1998. DOI
- DYSON, M. C. How physical text layout affects reading from screen. Behaviour & Information Technology, v. 23, n. 6, p. 377-393, 2004. DOI
E
F
- FEHR, D.; HAKIMOV, R.; KÜBLER, D. The willingness to pay-willingness to accept gap: a failed replication of Plott and Zeiler. European Economic Review, v. 78, p. 120-128, 2015. DOI
- FITTS, P. M. The information capacity of the human motor system in controlling the amplitude of movement. Journal of Experimental Psychology, v. 47, n. 6, p. 381-391, 1954. DOI
- FRITH, C. D.; FRITH, U. The neural basis of mentalizing. Neuron, v. 50, n. 4, p. 531-534, 2006. DOI
G
- GANNOUNI, S. et al. Software usability testing using EEG-based emotion detection and deep learning. Sensors, v. 23, n. 11, art. 5147, 2023. DOI
- GARLAND-THOMSON, R. Extraordinary bodies: figuring physical disability in American culture and literature. New York: Columbia University Press, 1997. Fonte
- GILBOA, A.; MARLATTE, H. Neurobiology of schemas and schema-mediated memory. Trends in Cognitive Sciences, v. 21, n. 8, p. 618-631, 2017. DOI
- GILOVICH, T.; SAVITSKY, K.; MEDVEC, V. H. The illusion of transparency: biased assessments of others' ability to read one's emotional states. Journal of Personality and Social Psychology, v. 75, n. 2, p. 332-346, 1998. DOI
- GOLDSTEIN, N. J.; CIALDINI, R. B.; GRISKEVICIUS, V. A room with a viewpoint: using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, v. 35, n. 3, p. 472-482, 2008. DOI
- GROTEWIEL, M. M. et al. Experiences of hyperfocus and flow in college students with and without attention deficit hyperactivity disorder (ADHD). Current Psychology, v. 42, p. 9772-9782, 2023. DOI
H
- HAGGER, M. S. et al. A multilab preregistered replication of the ego-depletion effect. Perspectives on Psychological Science, v. 11, n. 4, p. 546-573, 2016. DOI
- HAMRAIE, A. Building access: universal design and the politics of disability. Minneapolis: University of Minnesota Press, 2017. DOI
- HART, S. G.; STAVELAND, L. E. Development of NASA-TLX (Task Load Index): results of empirical and theoretical research. In: Human mental workload. Amsterdam: North-Holland, 1988. p. 139-183. DOI
- HENRICH, J.; HEINE, S. J.; NORENZAYAN, A. The weirdest people in the world? Behavioral and Brain Sciences, v. 33, n. 2-3, p. 61-83, 2010. DOI
- HICK, W. E. On the rate of gain of information. Quarterly Journal of Experimental Psychology, v. 4, n. 1, p. 11-26, 1952. DOI
- HICKOK, G. Eight problems for the mirror neuron theory of action understanding in monkeys and humans. Journal of Cognitive Neuroscience, v. 21, n. 7, p. 1229-1243, 2009. DOI
- HOLONIQ. Accelerated digital skills and the "bootcamp boom". 2022. Disponível em: https://www.holoniq.com/notes/accelerated-digital-skills-and-the-bootcamp-boom. Acesso em: 3 ago. 2026. Fonte
- HUETTEL, S. A.; MACK, P. B.; McCARTHY, G. Perceiving patterns in random series: dynamic processing of sequence in prefrontal cortex. Nature Neuroscience, v. 5, n. 5, p. 485-490, 2002. DOI
- HYMAN, R. Stimulus information as a determinant of reaction time. Journal of Experimental Psychology, v. 45, n. 3, p. 188-196, 1953. DOI
I
- IBGE. Acesso à Internet e à televisão e posse de telefone móvel celular para uso pessoal 2019. Rio de Janeiro: IBGE, 2021. (PNAD Contínua TIC). Fonte
- IBGE. Acesso à Internet e à televisão e posse de telefone móvel celular para uso pessoal 2025. Rio de Janeiro: IBGE, 2026. (PNAD Contínua TIC). Fonte
- ITO, T. A.; LARSEN, J. T.; SMITH, N. K.; CACIOPPO, J. T. Negative information weighs more heavily on the brain: the negativity bias in evaluative categorizations. Journal of Personality and Social Psychology, v. 75, n. 4, p. 887-900, 1998. DOI
J
- JEN, N. Design thinking is bullshit. Palestra, 99U Conference, 2017. Fonte
- JIANG, Y. et al. UEyes: understanding visual saliency across user interface types. In: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. New York: ACM, 2023. p. 1-21. DOI
- JOHANSSON, R. S.; VALLBO, Å. B. Tactile sensibility in the human hand: relative and absolute densities of four types of mechanoreceptive units in glabrous skin. The Journal of Physiology, v. 286, p. 283-300, 1979. DOI
- JURAN, J. M. The non-Pareto principle: mea culpa. Quality Progress, v. 8, n. 5, p. 8-9, 1975. Fonte
K
- KAHNEMAN, D. Thinking, fast and slow. New York: Farrar, Straus and Giroux, 2011. Fonte
- KAHNEMAN, D.; BEATTY, J. Pupil diameter and load on memory. Science, v. 154, n. 3756, p. 1583-1585, 1966. DOI
- KAHNEMAN, D.; FREDRICKSON, B. L.; SCHREIBER, C. A.; REDELMEIER, D. A. When more pain is preferred to less: adding a better end. Psychological Science, v. 4, n. 6, p. 401-405, 1993. DOI
- KAHNEMAN, D.; KNETSCH, J. L.; THALER, R. H. Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy, v. 98, n. 6, p. 1325-1348, 1990. DOI
- KAHNEMAN, D.; KNETSCH, J.; THALER, R. Anomalies: the endowment effect, loss aversion, and status quo bias. Journal of Economic Perspectives, v. 5, n. 1, p. 193-206, 1991. DOI
- KAKINOHANA, R. K.; PILATI, R. Differences in decisions affected by cognitive biases: examining human values, need for cognition, and numeracy. Psicologia: Reflexão e Crítica, v. 36, art. 26, 2023. DOI
- KELLER, A.; VOSSHALL, L. B. Olfactory perception of chemically diverse molecules. BMC Neuroscience, v. 17, art. 55, 2016. DOI
- KLIMESCH, W. EEG alpha and theta oscillations reflect cognitive and memory performance: a review and analysis. Brain Research Reviews, v. 29, n. 2-3, p. 169-195, 1999. DOI
- KLUCHAREV, V. et al. Reinforcement learning signal predicts social conformity. Neuron, v. 61, n. 1, p. 140-151, 2009. DOI
- KNUTSON, B. et al. Neural antecedents of the endowment effect. Neuron, v. 58, n. 5, p. 814-822, 2008. DOI
- KOFFKA, K. Principles of Gestalt psychology. New York: Harcourt Brace, 1935. DOI
- KRAUZLIS, R. J.; LOVEJOY, L. P.; ZÉNON, A. Superior colliculus and visual spatial attention. Annual Review of Neuroscience, v. 36, p. 165-182, 2013. DOI
- KUNST-WILSON, W. R.; ZAJONC, R. B. Affective discrimination of stimuli that cannot be recognized. Science, v. 207, n. 4430, p. 557-558, 1980. DOI
- KUROSU, M.; KASHIMURA, K. Apparent usability vs. inherent usability. CHI ’95 Conference Companion, p. 292-293, 1995. DOI
- KUSTER, S. M. et al. Dyslexie font does not benefit reading in children with or without dyslexia. Annals of Dyslexia, v. 68, n. 1, p. 25-42, 2018. DOI
- KUTAS, M.; HILLYARD, S. A. Reading senseless sentences: brain potentials reflect semantic incongruity. Science, v. 207, n. 4427, p. 203-205, 1980. DOI
- KWASA, J. et al. Demographic reporting and phenotypic exclusion in fNIRS. Social Cognitive and Affective Neuroscience, v. 18, n. 1, nsad038, 2023. DOI
L
- LANGER, E. J. The illusion of control. Journal of Personality and Social Psychology, v. 32, n. 2, p. 311-328, 1975. DOI
- LAVIOLA JR., J. J. A discussion of cybersickness in virtual environments. ACM SIGCHI Bulletin, v. 32, n. 1, p. 47-56, 2000. DOI
- LENNIE, P. The cost of cortical computation. Current Biology, v. 13, n. 6, p. 493-497, 2003. DOI
- LI, N. P.; VAN VUGT, M.; COLARELLI, S. M. The evolutionary mismatch hypothesis: implications for psychological science. Current Directions in Psychological Science, v. 27, n. 1, p. 38-44, 2018. DOI
- LIND, M. et al. Choice-supportive misremembering: a new taxonomy and review. Frontiers in Psychology, v. 8, art. 2062, 2017. DOI
- LINDENFORS, P.; WARTEL, A.; LIND, J. “Dunbar’s number” deconstructed. Biology Letters, v. 17, n. 5, art. 20210158, 2021. DOI
- LINDGAARD, G. et al. Attention web designers: you have 50 milliseconds to make a good first impression! Behaviour & Information Technology, v. 25, n. 2, p. 115-126, 2006. DOI
M
- MADDUX, W. W. et al. For whom is parting with possessions more painful? Cultural differences in the endowment effect. Psychological Science, v. 21, n. 12, p. 1910-1917, 2010. DOI
- MALNIC, B.; GODFREY, P. A.; BUCK, L. B. The human olfactory receptor gene family. Proceedings of the National Academy of Sciences, v. 101, n. 8, p. 2584-2589, 2004. DOI
- MANI, A. et al. Poverty impedes cognitive function. Science, v. 341, n. 6149, p. 976-980, 2013. DOI
- MAREK, S. et al. Reproducible brain-wide association studies require thousands of individuals. Nature, v. 603, p. 654-660, 2022. DOI
- MARTÍNEZ, I. et al. Auditory capacities in Middle Pleistocene humans from the Sierra de Atapuerca in Spain. Proceedings of the National Academy of Sciences, v. 101, n. 27, p. 9976-9981, 2004. DOI
- MATHER, M.; JOHNSON, M. K. Choice-supportive source monitoring. Psychology and Aging, v. 15, n. 4, p. 596-606, 2000. DOI
- McCABE, D. P.; CASTEL, A. D. Seeing is believing: the effect of brain images on judgments of scientific reasoning. Cognition, v. 107, n. 1, p. 343-352, 2008. DOI
- McGAUGH, J. L. The amygdala modulates the consolidation of memories of emotionally arousing experiences. Annual Review of Neuroscience, v. 27, p. 1-28, 2004. DOI
- MELCHER BRANDÃO, C. R.; MONT’ALVÃO, C. R.; DAMAZIO, V. M. Proposta metodológica para medir emoções em contextos de experiência de uso de produtos digitais. Projética, v. 16, n. 1, p. 1-35, 2025. DOI
- MICHAEL, R. B. et al. On the (non)persuasive power of a brain image. Psychonomic Bulletin & Review, v. 20, n. 4, p. 720-725, 2013. DOI
- MILLER, G. A. The magical number seven, plus or minus two. Psychological Review, v. 63, n. 2, p. 81-97, 1956. DOI
- MITCHELL, K. J.; JOHNSON, M. K. Source monitoring 15 years later: what have we learned from fMRI about the neural mechanisms of source memory? Psychological Bulletin, v. 135, n. 4, p. 638-677, 2009. DOI
- MURDOCK JR., B. B. The serial position effect of free recall. Journal of Experimental Psychology, v. 64, n. 5, p. 482-488, 1962. DOI
- MURRE, J. M. J.; DROS, J. Replication and analysis of Ebbinghaus’ forgetting curve. PLoS ONE, v. 10, n. 7, e0120644, 2015. DOI
N
- NEUBAUER, S.; HUBLIN, J.-J.; GUNZ, P. The evolution of modern human brain shape. Science Advances, v. 4, n. 1, art. eaao5961, 2018. DOI
- NEWTON, E. L. The rocky road from actions to intentions. Tese (Doutorado) — Stanford University, 1990. Fonte
- NIELSEN, J. 10 usability heuristics for user interface design. Nielsen Norman Group, 1994. Fonte
- NIELSEN, J. End of Web Design. Nielsen Norman Group, Alertbox, 2000. (formulação da “Lei de Jakob”) Fonte
- NIELSEN, J. Short-term memory and web usability. Nielsen Norman Group, 2009. Fonte
- NIELSEN, J.; MOLICH, R. Heuristic evaluation of user interfaces. Proceedings of CHI ’90, p. 249-256, 1990. DOI
- NORMAN, D. The design of everyday things. Ed. rev. New York: Basic Books, 2013. Fonte
- NORRIS, C. J. et al. The role of negativity bias in emotional and cognitive dysregulation: a neuroimaging study in anxiety disorders. Depression and Anxiety, v. 2025, art. 2739947, 2025. DOI
O
- OCKHAM, W. de. Summa logicae. c. 1323. A formulação latina corrente não é dele: saiu de um comentário de John Punch, no século XVII, e o apelido de navalha vem de Libert Froidmont. O que Ockham escreveu foi “numquam ponenda est pluralitas sine necessitate”, e o princípio é anterior a ele — está em Aristóteles, Ptolomeu e Duns Scotus. Fonte
- OLOFSSON, J. K.; GOTTFRIED, J. A. The muted sense: neurocognitive limitations of olfactory language. Trends in Cognitive Sciences, v. 19, n. 6, p. 314-321, 2015. DOI
P
- PALMER, S. E. Common region: a new principle of perceptual grouping. Cognitive Psychology, v. 24, n. 3, p. 436-447, 1992. DOI
- PALMER, S. E.; ROCK, I. Rethinking perceptual organization: the role of uniform connectedness. Psychonomic Bulletin & Review, v. 1, n. 1, p. 29-55, 1994. DOI
- PANKSEPP, J. Affective neuroscience. New York: Oxford University Press, 1998. DOI
- PARETO, V. Cours d’économie politique. Lausanne: F. Rouge, 1896-1897. 2 v. Fonte
- PARKINSON, C. N. Parkinson’s law. The Economist, 1955. Fonte
- PENFIELD, W.; BOLDREY, E. Somatic motor and sensory representation in the cerebral cortex of man. Brain, v. 60, n. 4, p. 389-443, 1937. DOI
- PINTI, P. et al. The present and future use of functional near-infrared spectroscopy (fNIRS) for cognitive neuroscience. Annals of the New York Academy of Sciences, v. 1464, n. 1, p. 5-29, 2020. DOI
- PLOTT, C. R.; ZEILER, K. The willingness to pay-willingness to accept gap, the “endowment effect”, subject misconceptions, and experimental procedures for eliciting valuations. American Economic Review, v. 95, n. 3, p. 530-545, 2005. DOI
- POLDRACK, R. A. Can cognitive processes be inferred from neuroimaging data? Trends in Cognitive Sciences, v. 10, n. 2, p. 59-63, 2006. DOI
- POSNER, M. I. Attention in a social world. New York: Oxford University Press, 2012. DOI
- POSNER, M. I. Orienting of attention. Quarterly Journal of Experimental Psychology, v. 32, n. 1, p. 3-25, 1980. DOI
- PULLUM, G. K. The great Eskimo vocabulary hoax. Natural Language & Linguistic Theory, v. 7, n. 2, p. 275-281, 1989. DOI
Q
- QU, Q.-X.; DUFFY, V. G. Editorial: neuroscience and emotional design. Frontiers in Human Neuroscience, v. 19, art. 1591488, 2025. DOI
- QUAM, R. et al. The bony labyrinth of the middle Pleistocene Sima de los Huesos hominins (Sierra de Atapuerca, Spain). Journal of Human Evolution, v. 90, p. 1-15, 2016. DOI
R
- REDELMEIER, D. A.; KAHNEMAN, D. Patients’ memories of painful medical procedures: real-time and retrospective evaluations of two minimally invasive procedures. Pain, v. 66, n. 1, p. 3-8, 1996. DOI
- REDELMEIER, D. A.; KATZ, J.; KAHNEMAN, D. Memories of colonoscopy: a randomized trial. Pain, v. 104, n. 1-2, p. 187-194, 2003. DOI
- REGIER, T.; CARSTENSEN, A.; KEMP, C. Languages support efficient communication about the environment: words for snow revisited. PLOS ONE, v. 11, n. 4, art. e0151138, 2016. DOI
- RHUE, L. Racial influence on automated perceptions of emotions. SSRN, 2018. DOI
- RIZZOLATTI, G.; CRAIGHERO, L. The mirror-neuron system. Annual Review of Neuroscience, v. 27, p. 169-192, 2004. DOI
- ROBERTS, S. G.; WINTERS, J.; CHEN, K. Future tense and economic decisions: controlling for cultural evolution. PLOS ONE, v. 10, n. 7, art. e0132145, 2015. DOI
- ROELFSEMA, P. R. Cortical algorithms for perceptual grouping. Annual Review of Neuroscience, v. 29, p. 203-227, 2006. DOI
- ROSS, L. The intuitive psychologist and his shortcomings. Advances in Experimental Social Psychology, v. 10, p. 173-220, 1977. DOI
- ROSS, L.; AMABILE, T. M.; STEINMETZ, J. L. Social roles, social control, and biases in social-perception processes. Journal of Personality and Social Psychology, v. 35, n. 7, p. 485-494, 1977. DOI
- RUI, Zhepeng; GU, Zhenyu. A review of EEG and fMRI measuring aesthetic processing in visual user experience research. Computational Intelligence and Neuroscience, v. 2021, art. 2070209, 2021. DOI: 10.1155/2021/2070209. DOI
- RUSSELL, J. A. A circumplex model of affect. Journal of Personality and Social Psychology, v. 39, n. 6, p. 1161-1178, 1980. DOI
- RUSSELL, J. A. Core affect and the psychological construction of emotion. Psychological Review, v. 110, n. 1, p. 145-172, 2003. DOI
S
- SHARIF, A. et al. The reliability of Fitts’s law as a movement model for people with and without limited fine motor function. In: The 22nd International ACM SIGACCESS Conference on Computers and Accessibility (ASSETS), 2020. DOI
- SHARIF, A. et al. Understanding screen-reader users’ experiences with online data visualizations. In: The 23rd International ACM SIGACCESS Conference on Computers and Accessibility. New York: ACM, 2021. DOI
- SHARIF, A.; WANG, O. H.; MUONGCHAN, A. T. “What makes sonification user-friendly?”: exploring usability and user-friendliness of sonified responses. In: The 24th International ACM SIGACCESS Conference on Computers and Accessibility. New York: ACM, 2022. DOI
- SHERWOOD, C. C.; GÓMEZ-ROBLES, A. Brain plasticity and human evolution. Annual Review of Anthropology, v. 46, p. 399-419, 2017. DOI
- SINGER, T. et al. Empathy for pain involves the affective but not sensory components of pain. Science, v. 303, n. 5661, p. 1157-1162, 2004. DOI
- SPERLING, G. The information available in brief visual presentations. Psychological Monographs, v. 74, n. 11, p. 1-29, 1960. DOI
- SPOOL, J. UX: o retorno ao design investigativo. Keynote UX-LX, 2025.
- SQUIRE, L. R.; ZOLA-MORGAN, S. The medial temporal lobe memory system. Science, v. 253, n. 5026, p. 1380-1386, 1991. DOI
- STANFORD d.SCHOOL. Design thinking bootleg. Stanford: Hasso Plattner Institute of Design, 2018. Fonte
- STAUFFERT, J.-P.; NIEBLING, F.; LATOSCHIK, M. E. Latency and cybersickness: impact, causes, and measures. A review. Frontiers in Virtual Reality, v. 1, art. 582204, 2020. DOI
- SWELLER, J. Cognitive load during problem solving: effects on learning. Cognitive Science, v. 12, n. 2, p. 257-285, 1988. DOI
- SWELLER, J.; VAN MERRIËNBOER, J. J. G.; PAAS, F. G. W. C. Cognitive architecture and instructional design. Educational Psychology Review, v. 10, n. 3, p. 251-296, 1998. DOI
- SYREK, C. J.; ANTONI, C. H. Unfinished tasks foster rumination and impair sleeping: particularly if leaders have high performance expectations. Journal of Occupational Health Psychology, v. 19, n. 4, p. 490-499, 2014. DOI
T
- TESLER, L. The law of conservation of complexity. c. 1984. Fonte
- THORBURN, W. M. The myth of Occam’s razor. Mind, v. 27, n. 107, p. 345-353, 1918. DOI
- TUCH, A. N. et al. Is beautiful really usable? Toward understanding the relation between usability, aesthetics, and affect in HCI. Computers in Human Behavior, v. 28, n. 5, p. 1596-1607, 2012. DOI
- TVERSKY, A.; KAHNEMAN, D. Availability: a heuristic for judging frequency and probability. Cognitive Psychology, v. 5, n. 2, p. 207-232, 1973. DOI
- TVERSKY, A.; KAHNEMAN, D. Belief in the law of small numbers. Psychological Bulletin, v. 76, n. 2, p. 105-110, 1971. DOI
- TVERSKY, A.; KAHNEMAN, D. Judgment under uncertainty: heuristics and biases. Science, v. 185, n. 4157, p. 1124-1131, 1974. DOI
V
- VAN ESSEN, D. C.; LEWIS, J. W.; DRURY, H. A. et al. Mapping visual cortex in monkeys and humans using surface-based atlases. Vision Research, v. 41, n. 10-11, p. 1359-1378, 2001. DOI
- VON RESTORFF, H. Über die Wirkung von Bereichsbildungen im Spurenfeld. Psychologische Forschung, v. 18, p. 299-342, 1933. DOI
W
- WANG, C. S.; WHITSON, J. A.; MENON, T. Culture, control, and illusory pattern perception. Social Psychological and Personality Science, v. 3, n. 5, p. 630-638, 2012. DOI
- WEISBERG, D. S. et al. The seductive allure of neuroscience explanations. Journal of Cognitive Neuroscience, v. 20, n. 3, p. 470-477, 2008. DOI
- WERTHEIMER, M. Untersuchungen zur Lehre von der Gestalt II. Psychologische Forschung, v. 4, p. 301-350, 1923. DOI
- WINAWER, J. et al. Russian blues reveal effects of language on color discrimination. PNAS, v. 104, n. 19, p. 7780-7785, 2007. DOI
- WOLDORFF, M. G. et al. Modulation of early sensory processing in human auditory cortex during auditory selective attention. Proceedings of the National Academy of Sciences, v. 90, n. 18, p. 8722-8726, 1993. DOI
- WORCHEL, S.; LEE, J.; ADEWOLE, A. Effects of supply and demand on ratings of object value. Journal of Personality and Social Psychology, v. 32, n. 5, p. 906-914, 1975. DOI
- WRIGHT, A. A. Auditory and visual serial position functions obey different laws. Psychonomic Bulletin & Review, v. 5, n. 4, p. 564-584, 1998. DOI
X
- XIE, W.; LI, Z. The peak-end rule and retrospective emotional valence in digital learning tasks: evidence from a word-learning app. Behavioral Sciences, v. 16, n. 5, art. 779, 2026. DOI
Z
Os estudos que quase nunca aparecem
Cada um destes seis mede uma lei famosa num corpo que não é o corpo em que ela foi feita, e nenhum deles costuma aparecer quando a lei é citada.
-
Bravo et al., 1993 · Lei de Fitts
Repetiram a Lei de Fitts em seis adultos com paralisia cerebral e seis sem. No grupo sem, a lei valeu. No grupo com, não valeu para a maioria. É a única medição de Fitts fora do corpo típico que encontrei, e ela tem trinta anos.
-
Apicella et al., 2014 · Efeito da posse
Foram medir o efeito da posse entre os Hadza, caçadores-coletores da Tanzânia. Nos grupos isolados o efeito não apareceu; nos que convivem com turistas, apareceu. O que parecia propriedade da mente humana acompanha a exposição ao mercado.
-
Sharif et al., 2022 · Efeito da usabilidade estética
Perguntaram a dez usuários de leitor de tela o que torna uma sonificação agradável. Nas médias, o som que mais agradou não foi o que ficou mais claro, mas a diferença não passou no teste estatístico, e os próprios autores dizem isso. Fica como indício de que a pergunta do efeito da usabilidade estética faz sentido numa interface sem imagem, e de que ninguém a respondeu ainda.
-
Choi; Nisbett; Norenzayan, 1999 · Erro fundamental de atribuição
Compararam o erro fundamental de atribuição entre culturas e acharam menos erro em culturas coletivistas, com uma ressalva de método que o próprio artigo faz, e que quase nunca é citada junto.
-
Chen, 2013 · Desconto temporal
Mediu se falar uma língua que marca o futuro gramaticalmente muda o quanto a pessoa poupa. É o achado mais sedutor deste site, e o próprio autor publicou depois os limites dele.
-
Mani et al., 2013 · Teoria da carga cognitiva
Testaram os mesmos agricultores indianos antes e depois da colheita e acharam diferença de desempenho em teste cognitivo. Os autores calibram o conjunto dos efeitos em cerca de treze pontos de QI, e dizem que o efeito de campo é três quartos do de laboratório. Não mudou o cérebro, mudou a conta bancária. A carga cognitiva tem um componente que não está na tela.
Créditos
De onde vem a forma deste site
Este site existe porque o Laws of UX existe. Jon Yablonski resolveu, ali, o problema que eu tinha: como pegar conceito de psicologia e entregá-lo a quem projeta, uma ideia por página, sem diluir e sem exigir que a pessoa já soubesse do que se trata. A régua deste trabalho é a régua dele: um conceito por vez, uma resposta curta logo na abertura e a fonte primária no rodapé. Aqui a tradução para o design vem depois do mecanismo e do corpo que a lei presume, porque ninguém devia aplicar uma lei antes de saber o quanto ela foi medida e em quem.
O que passa por essa régua aqui é outra coisa: o recorte é neurocientífico e a bibliografia é própria. A dívida é de forma, e é a maior que este trabalho tem.
Ao fundo, o baralho Laws of UX — © Jon Yablonski, 2022 — em escala de cinza.
Ilustrações anatômicas
As figuras do trabalho original eram capturas de tela e imagens de terceiros, citadas sob uso acadêmico. Publicar aberto exigia outra base: troquei todas por obras de licença livre.
A via visual, vista de baixo
OpenStax · Anatomy and Physiology (2016)
CC BY 4.0
O ouvido externo, médio e interno
OpenStax · Anatomy and Physiology (2016)
CC BY 4.0
O homúnculo sensorial do córtex somatossensorial primário (S1)
OpenStax College; obra derivada de Ederporto · Anatomy & Physiology (versão em português)
CC BY 3.0
O epitélio e o bulbo olfatórios
OpenStax · Anatomy and Physiology (2016)
CC BY 4.0
Os órgãos vestibulares periféricos no ouvido interno
Christian Pfeiffer, Andrea Serino e Olaf Blanke · Frontiers in Integrative Neuroscience (2014)
CC BY 3.0
O lobo límbico, em corte sagital
OpenStax College; vetorização de Marnanel · Anatomy & Physiology
CC BY 3.0 · rótulos traduzidos para o português
As vias dopaminérgicas e o circuito de recompensa
NIDA — National Institute on Drug Abuse; obra derivada de Quasihuman · Dopamine pathways
Domínio público · rótulos traduzidos para o português
Os lobos do córtex cerebral
OpenStax · Anatomy and Physiology (2016)
CC BY 4.0
Modelo 3D do cérebro — o objeto que gira na abertura
neutralize ·
Brain
CC BY 4.0
· convertido para malha de arestas e reduzido a 16 bits
Modelo 3D da bailarina — a figura que gira em O corpo
dam1997 ·
ballerina
CC BY 4.0
· convertida para malha de arestas e reduzida a 16 bits
Tipografia
Geist e Geist Mono, de Vercel
SIL Open Font License 1.1