Same Brain — Technology changes exponentially. The human brain does not.

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Same Brain

Understand

Manifesto
The brain
The body
Connections

Apply

Laws & biases
Playbook
Cases
Ethics

Check

Limits of the evidence
Methods
Glossary
References
The author

PT — Leia em português

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Same Brain

A study of what neuroscience knows about the human brain, what that changes for the people who design interfaces, and who each of those findings was actually measured on. It grew out of a postgraduate program in Neuroscience and Behavior (PUCRS, 2025).

Written and built by Felipe Arriaga Carriço

Download the original thesisPDF, 2.7 MB, in Portuguese

Understand

Manifesto
The brain
The body
Connections

Apply

Laws & biases
Playbook
Cases
Ethics

Check

Limits of the evidence
Methods
Glossary
References & credits
The author
Report a mistake

Built for accessibility with A11Y.md, the context protocol for accessible software, created by Felipe Arriaga Carriço. This site’s conformance with the protocol is recorded in the verification report along with active exceptions and what still needs human testing.